AI Insights · Timothy · April 2024
Top 5 Beauty Retail Apps in Portugal Q1 2024: Performance Overview
Explore the performance of the top 5 beauty retail apps in Portugal for Q1 2024, featuring key metrics like downloads, revenue, and active users.
In the first quarter of 2024, the top 5 beauty retail apps in Portugal showcased interesting trends in downloads and active user metrics. This data, provided by Sensor Tower, offers a comprehensive look at how these apps performed.
SEPHORA - Maquillage, Parfum saw a notable increase in downloads, peaking at around 27.5K in the week of March 4. Weekly active users followed a similar upward trend, starting at 15.1K in early January and reaching a high of approximately 43K in early March.
LOOKFANTASTIC: Beauty & Makeup maintained a steady download rate, with a slight peak of 471 in the last week of March. Active users remained relatively stable, hovering around 3.8K at the beginning of the quarter and ending at 3.3K.
Douglas – Perfumes e Cosmética experienced minor fluctuations in downloads, with numbers ranging from 285 to 444 throughout the quarter. No active user data was available for this period.
BEAUTY BAY showed a gradual increase in downloads, reaching 371 in the last week of March. Active users grew steadily, from 902 at the start of January to 1.2K by the end of March.
CHARLOTTE TILBURY had modest download numbers, peaking at 134 in the final week of March. Active users showed a slight increase, starting at 345 in early January and rising to 460 by the end of the quarter.
For more detailed insights and data, be sure to visit Sensor Tower.
